Everyone has been a victim of spamdexing or black hat seo. From the student who is doing research for their Shakespearean essay, to the small business owner trying to produce content for their niche related site, even the minds behind the search engines are annoyed to say the least.

Internet marketers call safe, non-manipulative techniques White Hat SEO, while less reputable methods are referred to as Black Hat techniques. Some examples of White Hat SEO include optimizing META tags, putting keywords in URLs, submitting sites to directories, making sitemaps, obtaining links on related sites, and creating keyword-optimized content. These techniques help search engines locate relevant pages people are looking for. Search engines encourage such methods through services like Google Webmaster Tools.

Keyword stuffing can be achieved in a number of ways. It is an unethical technique of using tags such as Meta-tags, Alt tags and title tags to stuff with your target keywords. Search engines reads these tags and can help to indicate what a page is about, however, if you stuff your tags with keywords, and the search engines find out, then this can cause your site to be banned.

If keyword stuffing worked today I would do it. I don't care what a purist may say. It's my page and if Google wants to pick it up and rank it, so be it. No one has a right to tell me how to design and populate my web pages. But like most methods used to trick the search engines, they end up being detected and weeded out of the system. I'm not saying cloaked pages don't work - they do. It is entirely possible to fool the spider bots. However, Google knows this and look at suspect pages with a real live human. Game over for your domain.

Hidden text is setting the color of text the same as the background of a webpage. Additionally, this can be used in conjunction with keyword stuffing. By having your text and background the same color, the text or repeating phrases is invisible to human visitors but not search engine bots. Search engines now look for the color of the text and compare it to the color of the background. Some webmasters create a colored image and set it as the background to the page to avoid being detected; this tactic does circumvent the search engines, as they are not able to tell the color of an image, however, your competitors will be quick to report you to the search engines if they find you are using this strategy.

Comment spam but without the spam let's face it: black hats are synonymous with spammers. They rely on comment and guestbook spamming to get their huge websites indexed and this proves one thing that I've tested and found to be true: even "no-follow" links have the power to rank and index your site, although most optimizers say these are useless.

Search engine marketing is becoming more popular every day as more and more professionals report consistently making as a much as six figures in a month from highly optimized web sites. If you are subscribed to lots of Internet Marketing lists like me, I'm sure you've seen the dramatic rise Adsense and search engine marketing tools.

As we all know the number of incoming links to a particular website is one of the key factors that determine the success of the website. When you have more incoming links, it would mean to the search engine that you "have been recommended" by more people, so naturally you should appear higher in the search listings.

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